Welcome to my portfolio site. Below you'll find some of my favorite projects that I've worked on over the past few years. More to come. Please check back every so often.
B-Hive Photography
Portfolio site for a collective of professional photographers. This XML enabled site makes it easy for each photographer to update their photos and personal information. The simple design and liquid layout allow the photos to be viewed optimally on almost any screen resolution.
Art Direction MATT BLACKSTONE | Development MATT BLACKSTONE | Creative Direction TOM McMANUS
P2 Touchscreen MP3 Player
This site featured a "hands-on" demo of Samsung's new touch-screen MP3 player. The P2 was shot on a green screen with a hand model actually using the device. The product was shot from a first person point-of-view as well as a view from inside the player. This site was created prior to the launch of the iPod touch.
Art Direction EMMANUEL PALETZ, MATT BLACKSTONE | Development DAVID LILLIS, NAT CURRIER, MATT BLACKSTONE | Copywriting BRIAN GIELD | Creative Direction ANN MARIE MATHIS, MATT BLACKSTONE
Samsung HD Family
This is a site that showcases Samsung's innovations in their latest high-definition products. Instead of taking the normal product catalog approach, this site focuses on Samsung's unique innovations. These innovations are interwoven and cross-referenced with Samsung's family of HD products to create a more holistic and cohesive experience.
Art Direction BERNELL CLIFFORD, MATT BLACKSTONE, KELLY SHOEMAKER, KAY GHO | Development MATT BLACKSTONE, DAVID LILLIS | Copywriting BRIAN GIELD | Creative Direction ANN MARIE MATHIS
NFL Shoutout
This campaign centered around a contest for NFL fans to write the wittiest "shout out" about their favorite (or least favorite) players. The premise was that they're new Samsung HDTV allowed them to see the action more clearly. The best "shout outs" would end up on the jumbotrons in NFL stadiums.
Art Direction MATT BLACKSTONE | Development MATT BLACKSTONE, DAVID LILLIS | Copywriting BRIN BANTON | Creative Direction ANN MARIE MATHIS
Samsung Store on CNET
This extremely successful campaign capitalized on the credibility of CNET's reviews of Samsung products. The first brand to do so on CNET. Many other brands followed our example. This simple concept of going where your customers are made for a less disruptive experience within an environment that they already knew and trusted.
Art Direction MATT BLACKSTONE | Development MATT BLACKSTONE, DAVID LILLIS | Copywriting JEFF BABSON, BRIAN GIELD | Creative Direction ANN MARIE MATHIS
Superman Returns Game
As part of a cross-promotion for the movie Superman Returns, we built an interactive scavenger hunt style puzzle. The gameplay is actually quite difficult, requiring the user to solve puzzles in order to find the objects. The user was entered into different prize drawings depending on how well they did.
Art Direction JOHANNA RUSTIA, MATT BLACKSTONE | Development FRANK THOMPSON, MATT BLACKSTONE | Copywriting BRIAN GIELD | Creative Direction ANN MARIE MATHIS, MATT BLACKSTONE
Samsung SportsCamcorder
Minisite for the launch of Samsung's camcorder specially designed for rough conditions. This site had a very heavy lifestyle component to it with images and video of different extreme sports. The site also featured a message board and contest to submit your own video.
Art Direction MATT BLACKSTONE | Development MATT BLACKSTONE | Copywriting BRIAN GIELD | Creative Direction ANN MARIE MATHIS